Legacy.com Newspaper Blog
Stay up-to-date with news, updates and resources to help your obituary category succeed.
Five Ways to Build Relationships with Funeral Homes
For the past year, our sales team has crossed the country, visiting newspapers and their local funeral homes to learn why families choose to place obituaries – and why they don’t. In the process, we discovered that both newspapers and funeral homes want to work more...
Funeral Planning: A New Resource for Your Obituary Category
As the leader in online memorialization and obituaries, Legacy.com is always looking for new ways to best serve and engage our audience. Our research has found that a portion of our monthly audience (40 million users, including 20 million baby boomers) are interested...
Supply Us with Your Secure Assets
On January 15, 2019, we will begin to transition all sites to secure protocol. To be considered fully secure, all elements on Legacy.com must be HTTPS/SSL compliant, including header calls, footer callers, advertising calls, and tracking scripts. Why are we...
Coming Soon: A New and Improved Funeral Home Directory
In our continuing efforts to provide the most valuable and engaging experience for obituary visitors, we are excited to announce that we are beginning to test updates to the Funeral Home Directory. With more than 12 million pageviews every month, Legacy’s Funeral Home...
Important Updates to Your Site: Converting to HTTPS/SSL
Since May, we’ve been communicating our goal to make your obituary site fully secure. By January 15, 2019, all elements on Legacy.com must be HTTPS/SSL compliant, including: Header calls Footer calls Advertising calls Tracking scripts If you need help determining...
NFDA 2018: Four Takeaways
At this year’s NFDA International Convention and Expo, we enjoyed connecting with our funeral service partners and bringing our newspaper partners to the show for the first time, so they can join us in supporting your vital work. Here’s four highlights and fun...
Making Your Category Grow: Optimization Tests with Impact
We believe that the more we test, the better: A/B testing allows us to see exactly how a redesign or optimization improves page performance and then lets us quickly roll out changes so your site benefits. Our development team uses a variety of tools to test potential...
How Legacy Supports Your Readers
The death of a loved one, a terminal diagnosis: these can be the most difficult issues anyone will ever face. But your readers are not alone. Legacy offers advice from leading experts, helpful end-of-life information, and grief support groups to help our visitors cope...
Send Your Readers Emails That Matter
At Legacy, we spend a lot of time getting to know who is visiting our site and how we can best serve them. Our research shows us that we have two core audience types on our site: “browsers” and “mourners.” Browsers are users who check recent obituaries on a regular...
Site Update: Update to TLS 1.2
PCI Data Security Standards require that all sites update to TLS 1.2 before July 2018. In preparation for this requirement, Legacy.com will disable TLS 1.0 and TLS 1.1, and will upgrade all sites to TLS 1.2 on June 28, 2018. What is TLS? SSL/TLS is a cryptographic...