In 1970, obits were classified ads. In 2020, they’re news.
Welcome to the Year of the Obituary
Obits are bigger than you think.
Engagement drivers
Partnership opportunities
Revenue generators
Memorialization is changing, and today’s obituaries can take your business far beyond print.
Let us craft a custom plan to help you:
Regain your obituary market share
Revitalize your relationships with your readers and funeral home partners
Replenish your revenue with diversified opportunities
Reinforce your role as the go-to place for local deaths news
Our Process
1. Deep Analysis
We perform a full audit of your obit category, including market share gap, pricing plan, intake and service levels.
2. Custom Plan
We craft a strategy to boost your volume and strengthen your ties to readers, funeral homes, and the community.
3. Market Intervention
Our obit experts come to your town, setting up key meetings with funeral homes and consultations with your team.
Why do 1,500 newspapers partner with Legacy?
- Four-time winner of The Stevie Awards for Customer Service
- 24/7/365 support
Monetization Opportunities
- An integrated e-commerce platform that allows visitors to send sympathy gifts.
- Revenue share on all display advertising units on your pages.
A Connected Network
- Over 1,500 newspaper partners and 3,500 funeral home partners contributing content
- More than 40 million users each month visiting the network
Category Innovation
- Ongoing optimizations that drive new revenue streams
- Add-on products to build relationships with local partners
Get Your Custom Plan
Connect with a sales rep for a free consultation today.
News & Updates from our Blog
The Funeral Home Obit Subscription Model
The pace of change in local news publishing seems to have stepped up a bit lately. Forward-thinking news organizations are addressing these challenges with some creative new business models, most of which place firm emphasis on a digital focus. Here at Legacy,...
read moreWe’re a Stevie Award Finalist…AGAIN!
We’re delighted to announce that Legacy.com is once again a Stevie Awards finalist for Customer Service Department of the Year. The Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards. This marks the third year in...
read moreLegacy.com Acquires iPublish Media
LEGACY.COM ACQUIRES iPUBLISH MEDIA Acquisition supports Legacy’s increased investment in newspapers and funeral homes ♦♦♦♦♦♦♦ CHICAGO, Ill. (January 15, 2020) – Legacy.com, Inc., the leading provider of online obituary...
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