888-397-9494 [email protected]

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In 1970, obits were classified ads. In 2020, they mean so much more.

Obituaries always matter.

Community engagement
Partnership opportunities
Subscription generators
Memorialization is changing. In these times, your community needs your leadership to connect them to the people they’ve lost and the news they need.


Let us craft a custom plan to help you:

Regain your obituary market share

Revitalize your relationships with your readers and funeral home partners

Replenish your revenue with diversified opportunities

Reinforce your role as the go-to place for community mourning and information on who’s died today 

Our Process

1. Deep Analysis

We perform a full audit of your obit category, including market share gap, pricing plan, intake and service levels.

2. Custom Plan

We craft a strategy to boost your volume and strengthen your ties to readers, funeral homes, and the community.

3. Market Intervention

Our obit experts help you each step of the way: setting up key meetings with funeral homes and consultations with your team.

Why do 1,500 newspapers partner with Legacy?

  • Four-time winner of The Stevie Awards for Customer Service
  • 24/7/365 support
Monetization Opportunities
  • An integrated e-commerce platform that allows visitors to send sympathy gifts.
  • Revenue share on all display advertising units on your pages.
A Connected Network
  • Over 1,500 newspaper partners and 3,500 funeral home partners contributing content
  • More than 40 million users each month visiting the network
Category Innovation
  • Ongoing optimizations that drive new revenue streams
  • Add-on products to build relationships with local partners

Get Your Custom Plan

Connect with a sales rep for a free consultation today.

News & Updates from our Blog
Legacy.com Announces 38 New Obituary-Hosting Partnerships

Strong start in 2021 sets the stage for a year of record growthCHICAGO, Ill. (May 11 , 2021) — Legacy.com is pleased to announce the launch of obituary-hosting relationships with 38 new local media organizations. These launches increase the reach of Legacy’s...

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Legacy.com® to Acquire Adpay® from Ancestry®

CHICAGO, Ill. (February 18, 2021) – Legacy.com and Ancestry today announced they have reached a definitive agreement for the sale of Ancestry subsidiary Adpay to Legacy.com. Adpay is best known for its Memoriams™ platform, which enables funeral homes to...

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