by Claire McAlpin | Sep 28, 2017 | Case Studies, View All Posts |
Overview Industry trends show that print notice volume in the obituary category is decreasing year over year. Why? It’s hard to pinpoint one specific reason, but here are a few (of many) contributing factors: Death rates may be down, Facebook/social media, perception...
by Claire McAlpin | Jul 24, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Study Summary Penland Family Funeral Home is a single-location funeral home in Swannanoa, North Carolina, serving the greater Asheville area. The funeral home offers a broad range of personalized services to the families it serves. While Penland Family Funeral Home is...
by Claire McAlpin | May 10, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Study Summary Chicago Jewish Funerals has served the Chicagoland area for over 20 years. As the premiere funeral home honoring Jewish traditions in the northern suburbs, Chicago Jewish Funerals has two locations that serve hundreds of families each year. David...
by Claire McAlpin | Apr 26, 2017 | Case Studies, Next Generation Obituary, View All Posts |
Summary In January 2016, the Ledger-Enquirer upgraded to our premier online obituary product, Next Generation Obituary (NGO). With NGO’s innovative design, easy-to-read services column, seamless mobile integration and prominent links to send sympathy flowers or make...
by Claire McAlpin | Feb 28, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Summary Legacy’s Funeral Home Local Spotlight (FHLS) provides newspapers with a unique premium feature set for select funeral homes in market. The easy-to-implement program showcases the funeral home’s brand and services in the most relevant place in their community –...