Legacy.com Newspaper Blog
Stay up-to-date with news, updates and resources to help your obituary category succeed.
Integrating Obits Into Site Search
We know obituaries are unique local content that receive a high level of interest from readers. There are many places your readers may look for that content on your site and search is one of the more popular places. Because Legacy powers your online obituary section,...
User Testing Proves Your Readers Love NGO
At Legacy.com, we are always focused on improving the user experience and increasing user engagement while driving additional traffic to our partners. So, how do we ensure that we are improving the user experience? One word: Testing. Testing plays a critical role in...
Persona Spotlight: Rosemary, the Family Glue
Ethnographies: Diving Deeper into our "Personas" Last year, we introduced our 10 personas – the visitors who read online obituaries – and explained why they visit. The research has proved invaluable as we work to understand our users better and enhance our products to...
User Testing Leads New Guest Book Updates
At Legacy.com, we perform user testing continuously to make informed decisions on which features and formats create the best user experience and result in the most revenue for our newspaper partners. To make these informed decisions, we test the new features and...
Yes, It’s True: More people die in January
In this article, originally published in June 2011, Legacy.com founder Stopher Bartol examines the recurring phenomenon of higher death rates in winter months. The article has been updated to reflect current statistics. Since founding Legacy.com in 1998, I have...
Supporting Charity Donations: Legacy’s First “Give to Remember” Event
“In lieu of flowers, please donate to a charity of your choice” – This is a request I’m sure you are very familiar with. In fact, 90% of funeral directors polled said that families sometimes or always request donations instead of flowers when creating obituaries for...
Next Generation Obituary Helps Newsday Strengthen Funeral Home Relationships
Newsday Media Group encompasses a full spectrum of integrated media products and services. Their portfolio of print products include Newsday, amNewYork and Star Community Publishing Group along with interactive products that include Newsday.com, amNY.com,...
Cox Media Group Revitalizes its Obituary Category with Legacy’s Next Generation Obituary
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. Summary Cox Media...
Meet the Customer Service Team Supporting Your Newspaper
How well do you know the Legacy.com support team? If you're one of our newspaper partners, you may have spoken to a support team member on the phone at some point; they answered 9,500 calls over the course of the last calendar year. Or you may have...
Meet the Faces of Your Audience
These days, understanding your online visitors is more important than ever – and thanks to analytics, it's possible to learn more about their online behaviors. On the Legacy Network, we have two core groups of people on the site. People who are in need of information...