Legacy.com Newspaper Blog
Stay up-to-date with news, updates and resources to help your obituary category succeed.
Obituary Notice Length by State
With more than 1,500 newspaper partners and 3,500 funeral home partners, Legacy.com’s vast database of obituaries gives us unique insight into obituary-related trends across the United States. This month, we’re looking at how the length of obituary differs across the...
Obituary Readers by State: Audience Demographics
At Legacy, we understand the people who visit online obituaries and why. Every day, we look at the demographics of our users to identify areas of opportunity that ultimately lead to site updates and innovations. Our analytics team looked at demographic data by state...
Trends in Funeral Service: Cremation
Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...
How Chicago Jewish Funerals Increased Exposure by 322% with Local Spotlight
Study Summary Chicago Jewish Funerals has served the Chicagoland area for over 20 years. As the premiere funeral home honoring Jewish traditions in the northern suburbs, Chicago Jewish Funerals has two locations that serve hundreds of families each year. David...
Ledger-Enquirer Boosts Users, Traffic, and Revenue with NGO
Summary In January 2016, the Ledger-Enquirer upgraded to our premier online obituary product, Next Generation Obituary (NGO). With NGO’s innovative design, easy-to-read services column, seamless mobile integration and prominent links to send sympathy flowers or make...
Trends in Funeral Service: Celebration of Life
What do people want? That’s the big question in every service profession, but it seems that keeping up with consumer trends related to funerals can prove more difficult - each individual and family is different, after all. How do we anticipate whether families want a...
Ecommerce and Obits: A Winning Combination
In today’s ever-changing advertising landscape, where mobile advertising and uniting content and commerce are ongoing areas of focus and opportunity, Legacy has built a unique ecommerce platform that drives revenue. Our ecommerce solutions offer a broad range of...
How the Chicago Tribune Earned Over $49K with Local Spotlight
Summary Legacy’s Funeral Home Local Spotlight (FHLS) provides newspapers with a unique premium feature set for select funeral homes in market. The easy-to-implement program showcases the funeral home’s brand and services in the most relevant place in their community –...
Moderating Comments: Building Connections and Protecting your Brand
Legacy.com is the place where the world pauses to embrace the power of a life well-lived. We believe that a single life story can provide extraordinary inspiration, even after that person has died. So, we champion every life, knowing it can connect us in unexpected,...
Case Study: Obituaries Behind Paywalls Lose Engagement
Overview Many newspapers implement paywalls to help monetize their digital platforms to protect their content and compensate for the industrywide decline in print subscriptions and advertising revenue. While there is certainly a case for newspapers to use a paywall on...