by Claire McAlpin | Jun 9, 2016 | Case Studies, View All Posts |
About the Research Legacy.com set out to study pricing trends on newspaper obituaries throughout the United States. We reviewed all the obituaries in our database and determined the average length of an obituary is 836 characters (with 42.92% of obits containing a...
by Claire McAlpin | May 24, 2016 | Case Studies, View All Posts |
Study Summary Legacy.com partnered with Millward Brown Digital, a third-party research firm with a panel of 2.3 million online households, to measure total time on site for 43 newspapers and their obituary sections. The study covers 24 months. Time Spent on Site The...
by Claire McAlpin | Apr 26, 2016 | View All Posts |
We know obituaries are unique local content that receive a high level of interest from readers. There are many places your readers may look for that content on your site and search is one of the more popular places. Because Legacy powers your online obituary section,...
by Claire McAlpin | Apr 21, 2016 | View All Posts |
At Legacy.com, we are always focused on improving the user experience and increasing user engagement while driving additional traffic to our partners. So, how do we ensure that we are improving the user experience? One word: Testing. Testing plays a critical role in...
by Claire McAlpin | Mar 30, 2016 | View All Posts |
Ethnographies: Diving Deeper into our “Personas” Last year, we introduced our 10 personas – the visitors who read online obituaries – and explained why they visit. The research has proved invaluable as we work to understand our users better and enhance our...
