by Claire McAlpin | Feb 28, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Summary Legacy’s Funeral Home Local Spotlight (FHLS) provides newspapers with a unique premium feature set for select funeral homes in market. The easy-to-implement program showcases the funeral home’s brand and services in the most relevant place in their community –...
by Claire McAlpin | Feb 28, 2017 | View All Posts |
Legacy.com is the place where the world pauses to embrace the power of a life well-lived. We believe that a single life story can provide extraordinary inspiration, even after that person has died. So, we champion every life, knowing it can connect us in unexpected,...
by Claire McAlpin | Jan 24, 2017 | Case Studies, View All Posts |
Overview Many newspapers implement paywalls to help monetize their digital platforms to protect their content and compensate for the industrywide decline in print subscriptions and advertising revenue. While there is certainly a case for newspapers to use a paywall on...
by Claire McAlpin | Sep 27, 2016 | View All Posts |
The Comments Debate: At the end of August, NPR announced it was joining the likes of The Toronto Star, Mic, and Reuters in closing down their comment sections. The increasing number of publishers closing down comments on their articles is due mainly to the staffing...
by Claire McAlpin | Sep 15, 2016 | View All Posts |
Last month, we posted a recap of our Persona Spotlight series thus far. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our 10 audience personas. So far, we have interviewed John, the veteran, and...
