by Claire McAlpin | May 22, 2017 | View All Posts |
Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...
by Claire McAlpin | May 10, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Study Summary Chicago Jewish Funerals has served the Chicagoland area for over 20 years. As the premiere funeral home honoring Jewish traditions in the northern suburbs, Chicago Jewish Funerals has two locations that serve hundreds of families each year. David...
by Claire McAlpin | Apr 26, 2017 | Case Studies, Next Generation Obituary, View All Posts |
Summary In January 2016, the Ledger-Enquirer upgraded to our premier online obituary product, Next Generation Obituary (NGO). With NGO’s innovative design, easy-to-read services column, seamless mobile integration and prominent links to send sympathy flowers or make...
by Claire McAlpin | Mar 31, 2017 | View All Posts |
What do people want? That’s the big question in every service profession, but it seems that keeping up with consumer trends related to funerals can prove more difficult – each individual and family is different, after all. How do we anticipate whether families...
by Claire McAlpin | Mar 16, 2017 | View All Posts |
In today’s ever-changing advertising landscape, where mobile advertising and uniting content and commerce are ongoing areas of focus and opportunity, Legacy has built a unique ecommerce platform that drives revenue. Our ecommerce solutions offer a broad range of...