by Claire McAlpin | Feb 28, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Summary Legacy’s Funeral Home Local Spotlight (FHLS) provides newspapers with a unique premium feature set for select funeral homes in market. The easy-to-implement program showcases the funeral home’s brand and services in the most relevant place in their community –...
by Claire McAlpin | Jan 24, 2017 | Case Studies, View All Posts |
Overview Many newspapers implement paywalls to help monetize their digital platforms to protect their content and compensate for the industrywide decline in print subscriptions and advertising revenue. While there is certainly a case for newspapers to use a paywall on...
by Claire McAlpin | Jun 9, 2016 | Case Studies, View All Posts |
About the Research Legacy.com set out to study pricing trends on newspaper obituaries throughout the United States. We reviewed all the obituaries in our database and determined the average length of an obituary is 836 characters (with 42.92% of obits containing a...
by Claire McAlpin | May 24, 2016 | Case Studies, View All Posts |
Study Summary Legacy.com partnered with Millward Brown Digital, a third-party research firm with a panel of 2.3 million online households, to measure total time on site for 43 newspapers and their obituary sections. The study covers 24 months. Time Spent on Site The...
by Claire McAlpin | Oct 27, 2015 | Case Studies, Next Generation Obituary, View All Posts |
Newsday Media Group encompasses a full spectrum of integrated media products and services. Their portfolio of print products include Newsday, amNewYork and Star Community Publishing Group along with interactive products that include Newsday.com, amNY.com,...
by Claire McAlpin | Sep 29, 2015 | Case Studies, Next Generation Obituary, View All Posts |
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. Summary Cox Media...
