by Claire McAlpin | Apr 21, 2016 | View All Posts |
At Legacy.com, we are always focused on improving the user experience and increasing user engagement while driving additional traffic to our partners. So, how do we ensure that we are improving the user experience? One word: Testing. Testing plays a critical role in...
by Claire McAlpin | Mar 30, 2016 | View All Posts |
Ethnographies: Diving Deeper into our “Personas” Last year, we introduced our 10 personas – the visitors who read online obituaries – and explained why they visit. The research has proved invaluable as we work to understand our users better and enhance our...
by Claire McAlpin | Mar 30, 2016 | View All Posts |
At Legacy.com, we perform user testing continuously to make informed decisions on which features and formats create the best user experience and result in the most revenue for our newspaper partners. To make these informed decisions, we test the new features and...
by Claire McAlpin | Jan 21, 2016 | View All Posts |
In this article, originally published in June 2011, Legacy.com founder Stopher Bartol examines the recurring phenomenon of higher death rates in winter months. The article has been updated to reflect current statistics. Since founding Legacy.com in 1998, I have...
by Claire McAlpin | Nov 20, 2015 | View All Posts |
“In lieu of flowers, please donate to a charity of your choice” – This is a request I’m sure you are very familiar with. In fact, 90% of funeral directors polled said that families sometimes or always request donations instead of flowers when creating obituaries for...
by Claire McAlpin | Oct 27, 2015 | Case Studies, Next Generation Obituary, View All Posts |
Newsday Media Group encompasses a full spectrum of integrated media products and services. Their portfolio of print products include Newsday, amNewYork and Star Community Publishing Group along with interactive products that include Newsday.com, amNY.com,...
