by Claire McAlpin | Jul 20, 2016 | View All Posts |
While funeral service has changed in many ways over the years, the newspaper obituary is still the best way to reach your community. If you are trying to reach people over 55 years old, it’s time to take a second look at the time-honored tradition of print...
by Claire McAlpin | Jul 15, 2016 | View All Posts |
Facebook is the most-used social networking site, with more than half of the U.S. population projected to use Facebook at least once a month in 2016 (Source: emarketer.com). With Facebook so dominant in our online and social lives, what role does it play in...
by Claire McAlpin | Jun 27, 2016 | View All Posts |
Last quarter, we posted the first installment of our Persona Spotlight series. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our audience personas. This month, we take a closer look at John, the...
by Claire McAlpin | Jun 9, 2016 | Case Studies, View All Posts |
About the Research Legacy.com set out to study pricing trends on newspaper obituaries throughout the United States. We reviewed all the obituaries in our database and determined the average length of an obituary is 836 characters (with 42.92% of obits containing a...
by Claire McAlpin | May 24, 2016 | Case Studies, View All Posts |
Study Summary Legacy.com partnered with Millward Brown Digital, a third-party research firm with a panel of 2.3 million online households, to measure total time on site for 43 newspapers and their obituary sections. The study covers 24 months. Time Spent on Site The...
by Claire McAlpin | Apr 26, 2016 | View All Posts |
We know obituaries are unique local content that receive a high level of interest from readers. There are many places your readers may look for that content on your site and search is one of the more popular places. Because Legacy powers your online obituary section,...
