by Claire McAlpin | Jan 24, 2017 | Case Studies, View All Posts |
Overview Many newspapers implement paywalls to help monetize their digital platforms to protect their content and compensate for the industrywide decline in print subscriptions and advertising revenue. While there is certainly a case for newspapers to use a paywall on...
by John Heald | Nov 30, 2016 | View All Posts |
Many people don’t know this about me, but I’m a fourth-generation funeral director and own a funeral home with my twin brother. This experience leaves me uniquely positioned for a career at Legacy where I oversee Newspaper and Funeral Home development. At the heart of...
by Claire McAlpin | Sep 27, 2016 | View All Posts |
The Comments Debate: At the end of August, NPR announced it was joining the likes of The Toronto Star, Mic, and Reuters in closing down their comment sections. The increasing number of publishers closing down comments on their articles is due mainly to the staffing...
by Claire McAlpin | Sep 15, 2016 | View All Posts |
Last month, we posted a recap of our Persona Spotlight series thus far. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our 10 audience personas. So far, we have interviewed John, the veteran, and...
by Claire McAlpin | Aug 24, 2016 | View All Posts |
This year, we have been taking a deeper dive into our persona research by sharing ethnographies with you through our “Persona Spotlight” series. In our constant quest to provide our users with the best experience possible, understanding our users’ characteristics and...
by Claire McAlpin | Jul 27, 2016 | View All Posts |
Obituaries are a top performer for newspapers, yet many funeral homes don’t feel like they are treated like top clients. Funeral homes and newspapers both benefit from strengthening their ties to one another to deliver the best to the communities they mutually serve....
