Legacy.com Newspaper Blog
Stay up-to-date with news, updates and resources to help your obituary category succeed.
A Funeral Home Director’s Perspective: Why Local Spotlight Matters
Many people don’t know this about me, but I’m a fourth-generation funeral director and own a funeral home with my twin brother. This experience leaves me uniquely positioned for a career at Legacy where I oversee Newspaper and Funeral Home development. At the heart of...
To Comment or Not? Legacy.com Weighs In
The Comments Debate: At the end of August, NPR announced it was joining the likes of The Toronto Star, Mic, and Reuters in closing down their comment sections. The increasing number of publishers closing down comments on their articles is due mainly to the staffing...
Persona Spotlight: Lindsey, the Connected Mom
Last month, we posted a recap of our Persona Spotlight series thus far. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our 10 audience personas. So far, we have interviewed John, the veteran, and...
Persona Spotlight: Recap
This year, we have been taking a deeper dive into our persona research by sharing ethnographies with you through our “Persona Spotlight” series. In our constant quest to provide our users with the best experience possible, understanding our users’ characteristics and...
3 Ways to Strengthen Your Funeral Home Relationships
Obituaries are a top performer for newspapers, yet many funeral homes don’t feel like they are treated like top clients. Funeral homes and newspapers both benefit from strengthening their ties to one another to deliver the best to the communities they mutually serve....
The Gold Standard
While funeral service has changed in many ways over the years, the newspaper obituary is still the best way to reach your community. If you are trying to reach people over 55 years old, it's time to take a second look at the time-honored tradition of print obituaries....
How Facebook Fits Into the Online Obituary Landscape
Facebook is the most-used social networking site, with more than half of the U.S. population projected to use Facebook at least once a month in 2016 (Source: emarketer.com). With Facebook so dominant in our online and social lives, what role does it play in...
Persona Spotlight: John, the Veteran
Last quarter, we posted the first installment of our Persona Spotlight series. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our audience personas. This month, we take a closer look at John, the...
Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations
About the Research Legacy.com set out to study pricing trends on newspaper obituaries throughout the United States. We reviewed all the obituaries in our database and determined the average length of an obituary is 836 characters (with 42.92% of obits containing a...
Legacy.com Drives More Engagement: 80% More Time Spent in Obit Section
Study Summary Legacy.com partnered with Millward Brown Digital, a third-party research firm with a panel of 2.3 million online households, to measure total time on site for 43 newspapers and their obituary sections. The study covers 24 months. Time Spent on Site The...