by Claire McAlpin | Aug 24, 2016 | View All Posts |
This year, we have been taking a deeper dive into our persona research by sharing ethnographies with you through our “Persona Spotlight” series. In our constant quest to provide our users with the best experience possible, understanding our users’ characteristics and...
by Claire McAlpin | Jul 27, 2016 | View All Posts |
Obituaries are a top performer for newspapers, yet many funeral homes don’t feel like they are treated like top clients. Funeral homes and newspapers both benefit from strengthening their ties to one another to deliver the best to the communities they mutually serve....
by Claire McAlpin | Jul 20, 2016 | View All Posts |
While funeral service has changed in many ways over the years, the newspaper obituary is still the best way to reach your community. If you are trying to reach people over 55 years old, it’s time to take a second look at the time-honored tradition of print...
by Claire McAlpin | Jul 15, 2016 | View All Posts |
Facebook is the most-used social networking site, with more than half of the U.S. population projected to use Facebook at least once a month in 2016 (Source: emarketer.com). With Facebook so dominant in our online and social lives, what role does it play in...
by Claire McAlpin | Jun 27, 2016 | View All Posts |
Last quarter, we posted the first installment of our Persona Spotlight series. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our audience personas. This month, we take a closer look at John, the...
