Online obituaries provide invaluable interactive customer options.
February 14, 2023 — Today, McClatchy, one of the largest media companies in the United States, with over 80 million unique visitors, announced its partnership with Legacy.com and its media technology brands to power a suite of comprehensive obituary management services for all McClatchy publications.
Managed services include obituary ecommerce intake, death verification and content screening for private party obituaries, expanded and after-hours customer support, and print-ready obituary order delivery. All services are provided by a dedicated team of more than 30 Legacy support specialists.
“Obituaries matter to families and our readers. It’s important to have a partner you can trust,” says Shannon Hayden, VP of Classified for McClatchy’s Call Center. “We said ‘yes’ to working with Legacy on this project because we know they share the same commitment to quality, accuracy, and the best experience for our customers.”
Based on the successes of their partnership with McClatchy, Legacy has quickly expanded the program to several other large publishers in need of obituary category support. Interested publishers can contact firstname.lastname@example.org to craft a custom service package.
At McClatchy we live our mission of delivering high-quality journalism every day. The McClatchy name is synonymous with staying power, next-level resilience, and tenacious pursuit of stories that matter to our readers. In the process we’ve created connections solidifying our deeply-rooted commitment to the crucial role local journalism plays in our communities. We’ve extended our unique local and regional reach, relevance, and resources by forging strong partnerships fostering the creation of innovative, digital-forward solutions. It’s our privilege to serve–and engage with–over 80 million unique visitors who come to us first for their news and information. We’re the McClatchy media company. Covering local stories with national significance. Connect with us on social media @mcclatchy or at mcclatchy.com.
Legacy’s media technology brands—iPublish Media Solutions, Memoriams, and Legacy.com—drive millions in self-service advertising and digital revenue for local news companies while building audience engagement. Our obituary content systems and order intake platforms are trusted by eight out of every 10 publishers to serve thousands of daily clients and reach millions of consumers every month. Visit sales.legacy.com to learn about new revenue-generating opportunities in your community.