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Case Studies

Here are some examples of affiliates that have seen success with Legacy.

How The Press-Enterprise is Growing Obituary Revenue With Obit Ad Campaign

The Press-Enterprise implemented a print ad campaign promoting obituaries to its readers to combat negative notice volume trends. The campaign resulted in increased obit placement, higher quality obituaries, and more revenue. Read more

How Chicago Jewish Funerals Increased Exposure by 322% with Local Spotlight

Chicago Jewish Funerals harnesses the power of newspapers into increased brand exposure with Funeral Home Local Spotlight. Read more

Ledger-Enquirer Boosts Users, Traffic, and Revenue with NGO

In January 2016, the Ledger-Enquirer upgraded to Next Generation Obituary (NGO). Since launching, NGO they’ve seen increases in key traffic metrics, and they were able to raise their rates by 27% to drive additional revenue for their obituary category. Read more

How The Chicago Tribune Earned Over $49K with Local Spotlight

In 2016, the Chicago Tribune had 1,983 Funeral Home Local Spotlight notices, resulting in over $49,000 of additional revenue for the paper’s obituary category. Read more

Obituaries Behind Paywalls Lose Engagement

As newspapers debate whether to use a paywall to combat the rise in ad blockers and the decrease in print subscriptions, we looked to see how paywalls affect obit site performance. Read more

Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations

Legacy.com surveyed consumers to find out how much they expect to pay for an obit, then compared that to actual newspaper obituary pricing trends. See our 3 main takeaways here.

Legacy.com Drives More Engagement: 80% More Time Spent in Obit Section

Legacy.com partnered with Millward Brown Digital to measure total time on site for 43 newspapers over the course of 24 months. Sites that use Legacy.com saw 50% more total time on site, driven by 80% more time spent in their obituary section. Read more

Next Generation Obituary Helps Newsday Strengthen Funeral Home Relationships

Newsday upgraded to Next Generation Obituary because of its innovative design, permanent Guest Book function and emphasis on social sharing. Since their transition to NGO, Newsday has improved category performance and strengthened their relationships with funeral homes. Read more

Cox Media Group Revitalizes its Obituary Category with Next Generation Obituary

In 2014, Cox Media Group upgraded to Legacy.com’s Next Generation Obituary platform. Their transition to NGO has led to great results for their obituary category with a 47% increase in new users, a 32% increase in social shares, and a 38% increase in sessions per notice. Read more

Higher Traffic and Better Engagement with Legacy’s New Widgets

The Tampa Tribune implemented our widgets and immediately saw a boost in traffic and user engagement. Read more