NEXT GENERATION OBITUARY
18% increase in average session duration
54% increase in Guest Book text entries
55% increase in social shares
The User-Preferred Online Obituary
We polled 1,200 people to learn more about Next Generation Obituary. Here’s what we found:
75% found it easier to find service information
2 out of 3 found it easier to send flowers
3 out of 4 prefer Next Generation Obituaries
83% found it easier to post photos
Next Generation Obituary is a robust, value-packed online obituary that has the features to make your obituary category succeed today and into the future.
Next Generation has been completely redesigned to put more emphasis on the deceased, and to offer the features that today’s users expect in a online obituary.
Add to calendar functionality lets visitors save important service details directly to their calendar.
More Mobile & Social
Next Generation’s mobile platform makes it easy for visitors to read the obituary, send flowers or share a memory from all devices.
Last quarter, mobile usage across sites went up by 33%.
Premium Guest Book
The Guest Book has been enhanced and redesigned to offer more functionality, including:
- Online permanently (a $79.99 value)
- Post a video
- Send an audio/video condolence message
Funeral Home Benefits
Next Generation Obituary was created with features to benefit their business:
- Photo/Logo in right rail
- Links to their website
- Ability to upload the memorial video
Ledger-Enquirer Boosts Users, Traffic, & Revenue with NGO
The Ledger-Enquirer’s transition to NGO in 2017 led to improved site performance:
- 30% increase in mobile obit page sessions per notice
- 88% increase in obit page sessions per obit
- 31% increase in new users
Cox Media Group Revitalizes its Obituary Category with NGO
When Cox Media Group upgraded to Legacy.com’s Next Generation Obituary platform, they saw great results for their obituary category:
- 47% increase in new users
- 32% increase in social shares
- 38% increase in sessions per notice
NGO Helps Newsday Strengthen Funeral Home Relationships
Since Newsday’s transition to Next Generation Obituary, they have improved category performance and strengthened their relationships with funeral homes.
- 45% increase in photo entries
- 25% increase in organic search activity
- 18% increase in social referrals
A Two Minute Demo
See how Next Generation benefits your newspaper, your readers and your funeral home partners.
Ready to get started?
Contact us today to start offering the best online obituary experience.