FUNERAL HOME LOCAL SPOTLIGHT
Funeral Home Local Spotlight provides your funeral homes a way to promote their brand and services to a large group of highly targeted mourners in a subtle, yet effective way, while offering a featured, editorial-style obituary to your families.
Program Benefits
Stronger Relationships
Improves relationships with funeral homes by offering them premium placements.
Sales Support
Legacy.com can send sales collateral and a sales partner to sell FHLS in your market, so you don’t have to.
Quick Turnaround
It’s easy to turn on, and no development effort is involved.
Increased Revenue
Added Features
Funeral Home Local Spotlight is designed to help newspapers generate more revenue by offering funeral homes additional features on their online obituaries.
Prominent Branding
The funeral home logo is prominently featured on the obituary page and in the Local Spotlight section of your home page.
Traffic to Their Site
Prominent links drive traffic directly to the funeral home’s website and preplanning page.
Flowers Revenue
Legacy.com’s flowers program generates revenue for you and your funeral homes.
No External Ads
Display advertising is removed to make for a cleaner, ad-free experience for your readers.
Real Results
Read how the Chicago market saw success with Funeral Home Local Spotlight:
Newspaper Case Study:
The Chicago Tribune earns Over $49K with Local Spotlight
Funeral Home Case Study:
Chicago Jewish Funerals Increased Exposure by 322% with FHLS
Want a sales partner?
Our affiliate managers can work closely with you to assess the needs of your funeral homes, better understand their goals and objectives, help build relationships or introduce new programs. Whether it’s best practices, a presentation over breakfast or a joint visit to funeral homes, we are willing to help you. Contact us today.
I presented Funeral Home Local Spotlight during a breakfast presentation to funeral homes at the Knoxville News-Sentinel and informed them of the new funeral home branding opportunities and featured obituary for their families. We not only offered a strong promotional opportunity, but also helped improve newspaper-funeral home relationships, as well as newspaper-Legacy.com relationships. And, as a result, we generated a Funeral Home Local Spotlight sale on the spot and serious interest from other in-market homes to participate in this semi-exclusive, premium program.
Andrew GrebReady for more information?
Resources
Funeral Home Local Spotlight Documents
Info Sheet: Newspaper Focused
Info Sheet: Funeral Home Focused
FHLS FAQs
Newspaper Order Form