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Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78 percent to 1 million monthly readers.

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Claire McAlpin

Claire is a Marketing Associate at Legacy.com with experience in marketing strategy, experiential marketing, account management and sales.