But let’s take a deep breath before condemning programmatic ads. On the one hand, there are some clear problems with how programmatic ads are placed. The industry is rife with complexity. This type of advertising is also quite new, so a lot of the machinery that runs the ad market is still in the works.
Latest posts by Claire McAlpin (see all)
- Funeral Planning: A New Resource for Your Obituary Category - January 28, 2019
- Making Your Category Grow: Optimization Tests with Impact - August 29, 2018
- How Legacy Supports Your Readers - June 28, 2018