by Claire McAlpin | Sep 28, 2017 | Case Studies, View All Posts |
Overview Industry trends show that print notice volume in the obituary category is decreasing year over year. Why? It’s hard to pinpoint one specific reason, but here are a few (of many) contributing factors: Death rates may be down, Facebook/social media, perception...
by Claire McAlpin | Aug 30, 2017 | View All Posts |
Legacy partners with over 1,500 newspapers and 4,000 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe. Our large network of partners allows us to analyze industry-wide obituary-related trends and share these findings with our...
by Claire McAlpin | Jul 24, 2017 | Case Studies, Funeral Home Local Spotlight, View All Posts |
Study Summary Penland Family Funeral Home is a single-location funeral home in Swannanoa, North Carolina, serving the greater Asheville area. The funeral home offers a broad range of personalized services to the families it serves. While Penland Family Funeral Home is...
by Claire McAlpin | Jul 20, 2017 | View All Posts |
With more than 1,500 newspaper partners and 3,500 funeral home partners, Legacy.com’s vast database of obituaries gives us unique insight into obituary-related trends across the United States. This month, we’re looking at how the length of obituary differs across the...
by Claire McAlpin | Jun 27, 2017 | View All Posts |
At Legacy, we understand the people who visit online obituaries and why. Every day, we look at the demographics of our users to identify areas of opportunity that ultimately lead to site updates and innovations. Our analytics team looked at demographic data by state...
by Claire McAlpin | May 22, 2017 | View All Posts |
Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...