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Advertising FAQs

What does your self-service platform provide to local businesses?

Our self-service solution provides a platform to grow and promote your business on the Legacy.com network of properties.

How does it work?

A business can advertise on Legacy.com in 3 easy steps
1) Target your local geography
2) Select your package
3) Build/upload your ad

Where will my ad run?

Ads placed via our self-service platform is eligible to run on any Legacy.com property, which primarily consists of our newspaper affiliate sites but also includes iAnnounce or Tributes.com domains.  You have the option to target your ad to all Legacy newspaper partner sites in a specific state(s).  Some examples include http://www.legacy.com/obituaries/latimes/ or http://www.legacy.com/obituaries/chicagotribune/

I would like to run my ads across all U.S. regions.

The self-service platform is intended to help local advertisers precisely target their ads to distinct geographies. If you would like to place a larger scale, nationally targeted campaign, please email [email protected]

What targeting options are available?

The platform supports the ability to capture users within a radius of 2mi to 50mi from any zip code(s), or the option to target by City, DMA, State or Country. Additionally, you may limit your serving to Legacy partner newspapers in a given state(s).  Device targeting and dayparting also available.

How soon will my ads go live?

Ads will go live in 1-2 business days. Ads that are purchased on a weekend will attempt to go live the first business day following that weekend.  Each campaign is reviewed by one of our expert advertising specialists to ensure everything looks satisfactory.

How long will my ad run?

Campaign dates can be selected based on your objectives and goals.

What are the creative specs?

The platform supports three IAB creative sizes: 300×250 or 300×600 on Desktop/Tablet and a 300×250 or 320×50 on Mobile.

What if I do not have an ad creative?

The platform includes a custom ad engine which provides a turnkey solution to build an ad in 30 seconds in over 100 variations of style, color, and context.

What if I want to run an existing ad creative?

If you already have ad creative the platform provides an easy feature to simply upload your existing creative for your campaign.

What if I have questions about advertising on the Legacy.com Network?

Please email [email protected] for any advertising questions.

Are impressions guaranteed for my campaign?

Due to fluctuations in site traffic we cannot guarantee that your campaign will always deliver in full. However, we will make every effort possible. If we are unable to deliver within your outlined timeframe, you will be given the option of extending your campaign or getting a credit for the additional impressions.