Leading Provider of Online Obituaries Elevates the Obituary Category with Innovative New Premium Online Obituary Product
June 25, 2013 – EVANSTON, Ill. – Legacy.com, Inc., the leading provider of online obituary solutions in the U.S. and globally, introduces the Next Generation Obituary, a new online experience designed to elevate the category and transform newspapers’ online obituary offerings.
Since 1998, Legacy.com has been committed to innovating the obituary category, paying close attention to the needs of its newspaper partners. With that spirit, Legacy.com challenged its team to reimagine their online obituary product.
“We’ve spent the last year developing the Next Generation Obituary product,” said Stopher Bartol, CEO of Legacy.com. “The result of those efforts is the most dynamic, innovative product we have ever put into the marketplace. With the Next Generation Obituary, we are bringing new value to our media partners, funeral homes, and users. I could not be more excited about what this product has to offer.”
The Next Generation Obituary is designed to transform newspapers’ online obituary strategy by bringing them closer to readers with a dynamic new online experience, closer to funeral homes by featuring their brand and promoting their services, and closer to families by providing ways to honor a loved one’s memory like never before.
“We jumped at the chance to launch the Next Generation Obituary program,” said Ellen Glassberg, VP of Inside Sales with the Tribune Company. “So far we have been extremely happy with the results. The Next Generation Obituary brings new value and revenue to the category, while continuing to make it relevant and engaging. With a heightened focus on digital, this new obituary product helps position the category for the future.”
In addition to bringing new value to newspaper partners, the Next Generation Obituary is designed to strengthen the relationship newspapers have with funeral homes and the families they serve.
“We were thrilled when the Chicago Tribune started to offer the Next Generation Obituary,” said Chris O’Malley of Yurs Funeral Homes. “Not only is it more visually appealing, it’s just an all-around great resource for our families with the permanent Guest Book, audio obituary, and ability to upload photos and video. Being able to provide that level of customer service is a huge benefit. This new product combines all the features funeral homes and consumers seek into one user-friendly package.”
The Next Generation Obituary is available nationwide to any newspaper partner who wants to offer it in their market. For more information on the product, visit https://sales.legacy.com/ngo/ or email [email protected]