Leading Memorialization Web Site Credits Strength of Newspaper Partnerships
Legacy.com has been honored as the best overall newspaper-affiliated Web site in its class. The recognition came in the form of a 2010 EPpyTM Award, presented by Editor & Publisher magazine at a ceremony held June 17th in Las Vegas during the 2010 Interactive Media Conference and Trade Show.
June 17, 2010 – Las Vegas, NV (PRWEB) — Legacy.com, the worldwide leader in online memorialization and host of online obituary sections for hundreds of newspapers, has been honored as the best overall newspaper-affiliated Web site in its class. The recognition came in the form of a 2010 EPpyTM Award, presented by Editor & Publisher magazine at a ceremony held June 17th in Las Vegas during the 2010 Interactive Media Conference and Trade Show.
Editor & Publisher Honored Legacy.com with 2010 EPpy Award during the 2010 Interactive Media Conference and Trade Show in Las Vegas on July 17. Judged by a panel of notable figures in the media industry and chosen by the staff of Editor & Publisher, the annual EPpyTM Awards celebrate the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this international contest has broadened its scope to keep up with the ever-changing Internet industry. A newly added category for 2010 recognized the Best Social Networking Implementation on Media-Affiliated Web sites.
A finalist in two award categories this year, Legacy.com captured top honors as the Best Classified Web Site with Over One Million Unique Monthly Visitors. In the classified category, Legacy.com’s co-branded obituary sections that appear in 800-plus newspapers in the United States, Canada, the United Kingdom, Ireland and Australia, beat out fellow finalist WalletPop Video. In the new social networking category, Legacy.com was in the company of such high-profile sites as InStyle.com, PEOPLE Digital and SI Swimsuit 2010.
“We are delighted to accept this award on behalf of our newspaper partners,” said Legacy.com Chief Operating Officer Hayes Ferguson, who accepted the award. “This recognition reinforces the fact that newspapers are thriving online, especially in important categories such as obituaries. It also shows that our strategy of helping our newspaper partners build bridges to funeral homes and social media is working.”
In the decade since it started partnering with newspapers, Legacy.com has used technology to offer features to help mourners express condolences. Credited for popularizing the online Guest Book as a widely accepted way to remember loved ones, Legacy.com screens about 800,000 new Guest Book entries each month. In addition to providing access to the most extensive database of online obituaries and Guest Books through its newspaper and funeral home partnerships, Legacy.com also features social media tools, charity information and special content, including a public forum that brings together grief experts and people who are mourning.
“Internet traffic numbers clearly show that Americans continue to rely on newspapers as a trusted source of important information, such as obituaries” said Ferguson. “We are pleased to be able to contribute to the continued success of our valued partners with product innovations that are meaningful to both their customers and their business.”
According to comScore Media Metrix, the Legacy.com domain is among the 100 most visited on the Internet. Additionally, recently released data from comScore indicates that traffic to Web sites of the nation’s largest newspapers is up 15 percent, and newspapers reported record page views – 2 billion – for the month of April. For more information, visit http://www.legacy.com.
Founded in 1998, Legacy.com (www.Legacy.com) is the world’s most timely and comprehensive resource for online obituaries and the undisputed leader in Web-based memorialization. Legacy.com includes a network of thousands of newspapers and funeral homes in the United States, Canada, the United Kingdom, Ireland and Australia. By making interactive memorial content accessible directly via the websites of newspapers and funeral homes, Legacy.com helps a fast-growing number of people expand the ways in which they can express condolences and share remembrances of loved ones. A privately held company, Legacy.com is headquartered in Evanston, Ill.