888-397-9494 marketing@legacy.com

Who We Are

We are a place where the world pauses to embrace the power of a life well-lived.

We believe a single life story can provide extraordinary inspiration, even after that person has died. So we champion every life knowing it can connect in unexpected, powerful ways. It challenges us to live better, make a difference, and fulfill the promise of our humanity.

None of this is possible without the special trust that is placed in us—by our partners, mourners and visitors. This trust constitutes the compass of our company, always guiding us toward excellence, integrity and compassion.


Legacy, the #1 destination for online memorial tributes and funeral home information, is a top-50 website in the U.S. with more unique monthly visitors than Wikipedia, Netflix, or LinkedIn. We offer users a permanent, shareable space to commemorate the lives of their loved ones and strengthen their bonds with family and community.

Our 5,000+ funeral home, newspaper, and advertising partners share the SEO dominance of our global-leading network:

  • 40+ million visitors per month
  • 1.2 billion annual website sessions
  • 3.5 million annual obituaries hosted & guest books managed

Founded in 1998, the company is headquartered in Chicago, Illinois, with field offices in London and Los Angeles. Legacy.com is a privately held company. For more information, visit www.legacy.com.

How We Help Newspapers

We’re using our 20 years of industry leadership, partnership, and expertise to understand – and address – the issues Legacy’s local news partners face today. Legacy can help you:

Grow Market Share
Obituaries remain your most-read online category. Our experts can help regain and expand volume with:
        Detailed market analyses, featuring proprietary local funeral home research
        Direct on-site sales support
        Pricing and platform strategy development
        Custom sales collateral

Activate Your Audience
Our communications program keeps you connected to your obituary readers far beyond the seven-day classified ad window. Branded email reminders, push notifications, and popular end-of-life content drive more traffic to your site and generate new revenue opportunities.

Increase Revenue
Legacy’s core products and services consistently provide new and incremental revenue to our partners, and we serve as a hub for traffic, ads and commerce targeting consumers years before and after every death. Programs include:

      Integrated e-commerce and advertising platforms, featuring partner revenue share
      Revenue-add marketing programs to offer local funeral homes
      Bundled In-Memoriam products
      Special print sections using Legacy content to drive seasonal ad sales

Superior Support
Our award-winning support team provides 24/7/365 service to our newspaper partners and their funeral homes, and we screen every Guest Book comment before it is posted to protect your families and your brand. Our SEO, content, advertising, and e-commerce teams all provide valuable expert assistance, ensuring our partners receive the most benefit from their site, and their readers have the best experience there.