The Legacy Quarterly  
Q2 2011 


In This Issue
Premier Ad Sales Plan
Ordinary People, Extraordinary Lives
Most Shared Goes Live
My Memorials App Launches
Legacy Toolkit
Premier Ad Sales Plan Show Revenue Increases

Affiliates who participated in our  Premier Ad Sales Plan for all of Q1 saw an average increase of 182% in advertising revenue share over Q4 2010.


The program allows to target national and regional advertisers into select spots on your site. Affiliates opting in receive a 50% revenue share on all display ads sold on your obituary site.  

If you have any questions, please

contact us.

Ordinary People, Extraordinary Lives  
We're now partnering with the Society of Professional Obituary Writers (SPOW) to bring even more timely and interesting content to our blog, The Obit Report. It features:
  • Fascinating stories of everyday lives
  • "This day in history" info about celebs
  • Up-to-the-minute coverage of deaths in the news
Visit The Obit Report to check out all our new content!
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Most Shared Module Goes Live  

 Most Shared ModuleNow you can showcase your most popular, highest trafficked and most recent obituary content on Facebook. 


The Most Shared module allows you to highlight interesting and compelling obituaries, giving your users another reason to stay on your site.


The module also allows you to take advantage of the Legacy network through the Friends' Activity tab, where users can view the obituaries their Facebook friends have shared.  

Contact us
to find out more about our Most Shared module. 

A Lot to Like in New Spotlight Feature    


ASR Spotlight Like Button

Your users now have the ability to 'Like' obituaries in your National Spotlight section, making sharing your obituary content via Facebook easier than ever!


When your users click Like, we post a story to Facebook indicating the user liked Obituary News - this post is customized with your newspaper's name and links to your site. After this, users will receive a story in their news feed each time adds a new featured obituary in the National Spotlight.


The new Like button provides a convenient, timely way for users to discover your content via Facebook, and all traffic is driven back to your newspaper's obituary site.  


Contact us to find out more about our new spotlight feature

My Memorials App Launches 

Announcing a new way to connect with Facebook users:

My Memorials™! Our brand new app allows users to easily gather and share obituaries and Guest Books for the people that have touched their lives.

My Memorials 

My Memorials™ isn't limited to obits for friends and family members. Favorite celebrities can also be honored, and there's a section for Memorial Sites, so users can receive updated obituaries for an alma mater, a favorite sport, and many other categories.


My Memorials™ offers users easy access to view their favorite content at any time and allows them to share content with their friends. This helps drive traffic to your site, encourages repeat Guest Book visits, and helps increase sponsorship. 

It's easy to get started with My Memorials™. Just visit the app on Facebook, or click "Follow This Obituary" to the right of any obit. The app is also accessible via the Guest Book.  
Legacy Toolkit
Legacy Toolkit
Tips on getting the most out of your obits website

New Tracking Tools

In order to help you more accurately measure the traffic to your obituary products, we've made some recent upgrades that allow you to:

  • Control your tracking on the fly through your Affiliate Admin page 
  • Track more of your co-branded pages including Legacy Memorial Websites, ObitMessenger, and Legacies pages. 

To use your new tracking tools, click the Affiliate Tracking tab on your admin page, or contact us today for more details.