Legacy Quarterly
Winter 2010
In This Issue
Mobile Goes Live
Premier Ad Sales Plan
Get Your Widgets
ObitNetwork "Lite" Test Launch
Newspapers: Dead or Alive?

"Newspapers are dead."

 

I've heard it a lot this year - those same three words.  Maybe it's because they roll off the tongue so easily and are challenged by almost no one. Maybe it's because in order to show others that we are charging toward the future, we must proclaim certain things from the past to be "dead."

But sometimes facts get in the way.

Stopher Bartol 70x70
Read more of CEO Stopher Bartol's thoughts on the @Legacy blog

Most Visited Guest Books of the Decade

Michael Jackson screenshot

The most trafficked Guest Books of the past ten years:

2001 - Dale Earnhardt

2002 - Paul Wellstone

2003 - Maynard Jackson

2004 - Ronald Reagan

2005 - Rosa Parks

2006 - Corretta Scott King

2007 - John Winter

2008 - Bernie Mac

2009 - Michael Jackson

2010 - Phil Harris

New Celebrations Coming Soon!

The new site will create a better user experience through:

  • Enhanced design
  • Simpler navigation
  • Expanded search options 
  • Increased Guest Book presence
  • Social media sharing  

Contact us today to learn more about this early 2011 launch. 

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Mobile Goes Live

Mobile STL

We're pleased to announce that our mobile obituary product is now live and ready to implement on your site.

New mobile obituary pages include:

  • Vital content above the fold
  • Prominent newspaper branding
  • Clear calls to action for Guest Book, Flowers and Charities
  • Social sharing options
     

We've also launched a mobile version of the Guest Book.

Contact us now to get your mobile site ready to launch.
Premier Ad Sales Plan
Premier adsWe're excited to bring you a great new way to further monetize your obituary section.  

The Premier Ad Sales Plan allows Legacy.com to target national and regional advertisers into select spots on your site. Every affiliate opting into this new program will receive a 50% revenue share on all display ads sold on your obituary site. 

Contact us to learn more about this exciting  opportunity.
Get Your Obit Widgets
Obit WidgetGreat news! You can now easily create and customize cobranded widgets based on the obituary and/or Guest Book information from your site.

 

Three types of widgets are available:

         Obituary

         Guest Book

         Obituary + Guest Book

 
You can use the widget on your newspaper site wherever it might be relevant and interesting. For example, the Guest Book widget could be included in a feature story about a local celebrity to complement your editorial content as well as help promote the Guest Book and drive additional entries.

To get started, log in to your affiliate admin site and click on the "widgets" tab 
or contact us.
ObitNetwork "Lite" Test Launching in January 

On Monday, January 3, Legacy.com will begin testing a "lite" version of the ObitNetwork product. This version enables funeral homes to take advantage of advertising positions on their online newspaper obituaries to build awareness of their brands and drive traffic to their websites. 

The product will be available only for online obituaries associated with paid print obituaries. 

Benefits to newspapers include

1) an additional incentive for funeral homes to place paid obituaries in the newspaper

2) maintains the newspaper as the initial source of obituary information. 

All SCI locations will be participating in the test, currently scheduled to run during the first quarter of 2011.  Assuming positive results, we expect to make ObitNetwork "Lite" available to all funeral homes sometime during Q1 2011. 

For more information, please see our FAQs or contact us today.