by Claire McAlpin | Sep 15, 2016 | View All Posts |
Last month, we posted a recap of our Persona Spotlight series thus far. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our 10 audience personas. So far, we have interviewed John, the veteran, and...
by Claire McAlpin | Aug 24, 2016 | View All Posts |
This year, we have been taking a deeper dive into our persona research by sharing ethnographies with you through our “Persona Spotlight” series. In our constant quest to provide our users with the best experience possible, understanding our users’ characteristics and...
by Claire McAlpin | Jun 27, 2016 | View All Posts |
Last quarter, we posted the first installment of our Persona Spotlight series. The Persona Spotlight series takes a deep dive into our persona research by interviewing real-life examples of each of our audience personas. This month, we take a closer look at John, the...
by Claire McAlpin | Mar 30, 2016 | View All Posts |
Ethnographies: Diving Deeper into our “Personas” Last year, we introduced our 10 personas – the visitors who read online obituaries – and explained why they visit. The research has proved invaluable as we work to understand our users better and enhance our...