The relationship you have with your funeral home partners may be your most important — they work with families to write and submit obituaries that are sent to your newspaper. We know that it’s important to offer products that benefit their interests as well as the families they serve.
Want a Sales Partner?
Your affiliate manager can work closely with you to assess the needs of your funeral homes, better understand their goals and objectives, help build relationships or introduce new programs. Whether it’s best practices, a presentation over breakfast or a joint visit to funeral homes, we are here to help you.
Here’s one example from Andrew Greb, Senior Affiliate Sales Manager:
I presented Funeral Home Local Spotlight during a breakfast presentation to funeral homes at the Knoxville News-Sentinel and informed them of the new funeral home branding opportunities and featured obituary for their families. We not only offered a strong promotional opportunity, but also helped improve newspaper-funeral home relationships, as well as newspaper-Legacy.com relationships. And, as a result, we generated a Funeral Home Local Spotlight sale on the spot and serious interest from other in-market homes to participate in this semi-exclusive, premium program.
Next Generation Obituary: Funeral Home-Preferred
Next Generation Obituary doesn’t just benefit your and your readers! It was built to offer additional features to benefit funeral home directors
- Link directly to their website
- Grow their business with pre-planning form
- Showcase their logo, photo of their home and contact information
- Promote important visitation and funeral service information
- Ability to upload their photos and video montage
Overwhelmingly, funeral home directors have responded that they prefer the Next Gen format.
Promote Their Business on Your Home Page
Funeral Home Local Spotlight allows funeral homes to place obituaries in a featured position on your obituary home page.
These premium position allows funeral homes to promote their brand and services to a large group of highly targeted mourners in a subtle, yet effective way, and offers a featured, editorial-style obituary to the families they serve.
Obituaries in Funeral Home Local Spotlight receive 45 percent more page views.
We’re going to continue to offer products and services that benefit newspapers, funeral homes and readers. We recognize that it’s important to include funeral homes in the process: they’re the one in front on families and they act as a sales person on your behalf. Make sure they know the many benefits of the printed and online obituary that you’re offering.