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Next Generation Obituary (NGO) makes it easier to send flowers. But don’t take our word for it: two thirds of newspaper readers said so themselves. That could be why the flowers conversion rate on Next Generation Obituaries  is 20% higher than it is on standard obituaries. Maximizing flower sales is a top priority for us, and those sales now make up more of your revenue share than ever before.

Two Easy Ways to Send Flowers

Our Next Generation Obituary design makes it easier to send flowers with the click of a button. We present the option to readers in two ways:

  1. A link located alongside funeral home information (18% conversion rate)
  2. A dedicated tile on the right rail (13% conversion rate)

NGO ads


Clicking either position takes readers to our new flowers ecommerce page, which is co-branded with your site. Because Next Generation Obituary’s design integrates seamlessly with the flower page, visitors have a consistent experience that builds trust and leads to sales.

Flower sales page


Delivering on Expectations

Today’s visitors have high expectations for their online experiences. Next Generation Obituary makes it possible for us to deliver on those expectations, giving your readers a robust resource that improves their online obituary experience. NGO also fosters digital growth for your paper through new and improved revenue streams such as flower sales.


Are you making the most of your site? Contact us today for a personalized assessment on how you can maximize the revenue you’re earning.


Want to know more about Next Generation Obituary? Visit our NGO Page here.