888-397-9494 marketing@legacy.com

Introducing: Next Generation Obituary

Revitalize your obituary category with a digital product that honors memories, helps you build partnerships with funeral homes and strengthens your brand.

How can Next Generation Obituary help your paper? Here’s some real results:

18% increase in average session duration

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54% increase in Guest Book text entries

55% increase in social shares

The User-Preferred Online Obituary

We polled 1,200 people to learn more about Next Generation Obituary. Here’s what we found:

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75% found it easier to find service information

2 out of 3 found it easier to send flowers

3 out of 4 prefer Next Generation Obituaries

83% found it easier to post photos

More Features

Next Generation Obituary is a robust, value-packed online obituary that has the features to make your obituary category succeed today and into the future.

Next Generation Obituary mobile

Innovative Design

Next Generation has been completely redesigned to put more emphasis on the deceased, and to offer the features that today’s users expect in a online obituary.

Add to calendar functionality lets visitors save important service details directly to their calendar.

Next Generation Obituary mobile

More Mobile & Social

Next Generation’s mobile platform makes it easy for visitors to read the obituary, send flowers or share a memory from all devices.

Last quarter, mobile usage across sites went up by 33%.

Premium Guest Book

Our most-popular — made better!

The Guest Book has been enhanced and redesigned to offer more functionality, including:

  • Online permanently (a $79.99 value)
  • Post a video
  • Send an audio/video condolence message
Next Generation Obituary mobile

Funeral Homes Benefits

Next Generation Obituary was created with features to benefit their business:

  • Photo/Logo in right rail
  • Links to their website
  • Ability to upload the memorial video
  • Pre-planning form

Real Results

Cox Media Group Revitalizes its Obituary Category with NGO

In 2014, Cox Media Group upgraded to Legacy.com’s Next Generation Obituary platform. Their transition to NGO has led to great results for their obituary category:

  • 47% increase in new users
  • 32% increase in social shares
  • 38% increase in sessions per notice

NGO Helps Newsday Strengthen Funeral Home Relationships

Since Newsday’s transition to Next Generation Obituary, they have improved category performance and strengthened their relationships with funeral homes.

  • 45% increase in photo entries
  • 25% increase in organic search activity
  • 18% increase in social referrals

Praise

See what newspapers across the country are saying about Next Generation Obituary:

It looks awesome, so clean and easier to read.

Janine McIntosh

MediaOne of Utah

We jumped at the chance to launch the Next Generation Obituary program. So far we have been extremely happy with the results. The Next Generation Obituary brings new value and revenue to the category, while continuing to make it relevant and engaging. With a heightened focus on digital, this new obituary product helps position the category for the future.

Ellen Glassberg

VP of Inside Sales, Tribune Company

New design and layout, Audio obituary function, Additional product features, Benefits to the funeral home (i.e. logo display, pre-need link), Benefits to the user, Strategic value

Liz Naughton

Bay Area News Group

We found that NGO is great for our community newspapers because it is economical and creates the opportunity for new business segments. We strive to provide the best for our readers, and the new design is much more appealing. There are many more added features that helped us make our decision.

Mona Bass

Advertising Director, Post Community Media, LLC.

A Two-Minute Demo

See how Next Generation benefits your newspaper, your readers and your funeral home partners.

Ready to Get Started?

Contact us today to join the 200+ markets that offering the best online obituary experience.