Introducing: Next Generation Obituary
Revitalize your obituary category with a digital product that honors memories, helps you build partnerships with funeral homes and strengthens your brand.
How can Next Generation Obituary help your paper? Here’s some real results:
18% increase in average session duration
54% increase in Guest Book text entries
55% increase in social shares
The User-Preferred Online Obituary
We polled 1,200 people to learn more about Next Generation Obituary. Here’s what we found:
75% found it easier to find service information
2 out of 3 found it easier to send flowers
3 out of 4 prefer Next Generation Obituaries
83% found it easier to post photos
Next Generation Obituary is a robust, value-packed online obituary that has the features to make your obituary category succeed today and into the future.
Next Generation has been completely redesigned to put more emphasis on the deceased, and to offer the features that today’s users expect in a online obituary.
Add to calendar functionality lets visitors save important service details directly to their calendar.
More Mobile & Social
Next Generation’s mobile platform makes it easy for visitors to read the obituary, send flowers or share a memory from all devices.
Last quarter, mobile usage across sites went up by 33%.
Premium Guest Book
Our most-popular — made better!
The Guest Book has been enhanced and redesigned to offer more functionality, including:
- Online permanently (a $79.99 value)
- Post a video
- Send an audio/video condolence message
Funeral Homes Benefits
Next Generation Obituary was created with features to benefit their business:
- Photo/Logo in right rail
- Links to their website
- Ability to upload the memorial video
- Pre-planning form
Cox Media Group Revitalizes its Obituary Category with NGO
In 2014, Cox Media Group upgraded to Legacy.com’s Next Generation Obituary platform. Their transition to NGO has led to great results for their obituary category:
- 47% increase in new users
- 32% increase in social shares
- 38% increase in sessions per notice
NGO Helps Newsday Strengthen Funeral Home Relationships
Since Newsday’s transition to Next Generation Obituary, they have improved category performance and strengthened their relationships with funeral homes.
- 45% increase in photo entries
- 25% increase in organic search activity
- 18% increase in social referrals
See what newspapers across the country are saying about Next Generation Obituary:
It looks awesome, so clean and easier to read.Janine McIntosh
We jumped at the chance to launch the Next Generation Obituary program. So far we have been extremely happy with the results. The Next Generation Obituary brings new value and revenue to the category, while continuing to make it relevant and engaging. With a heightened focus on digital, this new obituary product helps position the category for the future.Ellen Glassberg
New design and layout, Audio obituary function, Additional product features, Benefits to the funeral home (i.e. logo display, pre-need link), Benefits to the user, Strategic valueLiz Naughton
We found that NGO is great for our community newspapers because it is economical and creates the opportunity for new business segments. We strive to provide the best for our readers, and the new design is much more appealing. There are many more added features that helped us make our decision.Mona Bass
A Two-Minute Demo
See how Next Generation benefits your newspaper, your readers and your funeral home partners.
Ready to Get Started?
Contact us today to join the 200+ markets that offering the best online obituary experience.