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Funeral Home Local Spotlight

Funeral Home Local Spotlight provides your funeral homes a way to promote their brand and services to a large group of highly targeted mourners in a subtle, yet effective way, while offering a featured, editorial-style obituary to your families.

Program Benefits

Obituaries in the Funeral Home Local Spotlight see an average increase of 42% more page views compared to obituaries not featured in the Local Spotlight.

Stronger Relationships

Improves relationships with funeral homes by offering them premium placements.

Sales Support

Legacy.com can send sales collateral and a sales partner to sell FHLS in your market, so you don’t have to.

Quick Turnaround

It’s easy to turn on, and no development effort is involved.

Increased Revenue

Added Features

Funeral Home Local Spotlight is designed to help newspapers generate more revenue by offering funeral homes additional features on their online obituaries.

Prominent Branding

The funeral home logo is prominently featured on the obituary page and in the Local Spotlight section of your home page.

Traffic to Their Site

Prominent links drive traffic directly to the funeral home’s website and preplanning page.

Flowers Revenue

Legacy.com’s flowers program generates revenue for you and your funeral homes.

No External Ads

Display advertising is removed to make for a cleaner, ad-free experience for your readers.

Real Results

Read how the Chicago market saw success with Funeral Home Local Spotlight:

Newspaper Case Study:
The Chicago Tribune earns Over $49K with Local Spotlight

Funeral Home Case Study:
Chicago Jewish Funerals Increased Exposure by 322% with FHLS

Want a Sales Partner?

Our affiliate managers can work closely with you to assess the needs of your funeral homes, better understand their goals and objectives, help build relationships or introduce new programs. Whether it’s best practices, a presentation over breakfast or a joint visit to funeral homes, we are willing to help you. Contact us today.

I presented Funeral Home Local Spotlight during a breakfast presentation to funeral homes at the Knoxville News-Sentinel and informed them of the new funeral home branding opportunities and featured obituary for their families. We not only offered a strong promotional opportunity, but also helped improve newspaper-funeral home relationships, as well as newspaper-Legacy.com relationships. And, as a result, we generated a Funeral Home Local Spotlight sale on the spot and serious interest from other in-market homes to participate in this semi-exclusive, premium program.

Andrew Greb

Senior Affiliate Manager, Legacy.com

Ready for more information?