News from around the newspaper industry. Email us at firstname.lastname@example.org if you have a story to share.
The WSJ is exploring an ad-free digital offering The Wall Street Journal is exploring new ways to drum up revenue from readers, including an ad-free version of its digital platforms, the possibility of charging on a per-article basis and even charging extra for home delivery, according to an online survey it is sending out to readers.
The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence.
The contemporary Western news organizations have implemented ‘digital-first’ strategies, and many of large news publishers regard themselves now as ‘digital-first’ news organizations. However, only a few news publishers are digital in terms of their revenue. These include the German Axel Springer and the Norwegian Schibsted make approximately 62 percent of their revenue from the digital …
The company routinely weeds out “bad ads.” Now it weeds out more bad ad publishers, too.
Publishers are embracing newsletters as they try to drive people directly to their sites. The third-party tech behind those newsletters, on the other hand, leaves something to be desired. So more of them, including The New York Times, Financial Times and Washington Post, have taken matters into their own hands and built their own.
Publishers are bigger on email newsletters than ever, as evidenced by the plethora of launches, dedicated staff and design attention once reserved for new website launches. “A lot of media companies are looking at email newsletters in a way they haven’t in 10 years,” said Dan Maccarone, CEO and co-founder of design firm Charming Robot.
Pioneer News Group has teamed up with Microsoft and Posh Technologies to streamline the delivery of news and provide its readers with the power to publish stories. The Seattle-based company’s latest initiative features two components: the distribution of Microsoft digital tablets to its subscribers, and the launch of a digital app through the ‘uReporter’ platform developed by Posh Technologies at several of its newspapers.
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone, internet pranksters have “killed off” Queen Elizabeth, Tony Hawk, Miley Cyrus and Hugh Hefner, to name a handful that have been debunked by the website Gossip Cop.
Iterate, iterate, iterate: How The Wall Street Journal made its push notifications more attention-worthy
Last August, The Wall Street Journal set a push alert about a story about how alcohol companies are responding to new research that shows consumption of adult beverages might increase the risk of cancer. The notification could’ve been a fairly staid report on industry trends, but the Journal decided to try and make the story more relatable.
2016 goes down as a memorable year for those in and around the media. Though audience levels have never been higher, the digital transformation burden weighed ever more heavily on news media’s back. Then “the media” saw itself pummeled endlessly in the run-up to the election and even more in the weeks following November 8.