“We’ve learned a lot in five years about what the levers are, how we can pull them and what are the tradeoffs. We understand a lot of things better than we used to. The changes are the natural evolution of that understanding.”
The following two tabs change content below.
Claire McAlpin
Claire is a Marketing Associate at Legacy.com with experience in marketing strategy, experiential marketing, account management and sales.
Latest posts by Claire McAlpin (see all)
- Funeral Planning: A New Resource for Your Obituary Category - January 28, 2019
- Making Your Category Grow: Optimization Tests with Impact - August 29, 2018
- How Legacy Supports Your Readers - June 28, 2018