News from around the newspaper industry. Email us at firstname.lastname@example.org if you have a story to share.
“We’ve learned a lot in five years about what the levers are, how we can pull them and what are the tradeoffs. We understand a lot of things better than we used to. The changes are the natural evolution of that understanding.”
Despite news of incessant layoffs, cost-cutting and retrenchment, there are occasional bright spots in the media business. Two of those rare moments have already come this month. The first was on May 3, when The New York Times reported that it added more than 300,000 digital subscribers in the first quarter of 2017.
It’s Sunday morning, and I’m getting ready to read the news, but I’m not picking up my cell phone or booting up my laptop. I’m picking up my hefty 100-plus page Sunday edition of my local newspaper. As someone you would consider a millennial, you might find it hard to believe that’s how I choose to spend my Sunday mornings.
How can newspapers lose when they have John Oliver, Meryl Streep and Ali Robyn Petersen on their side? The erudite TV host and the talented actress buoyed our spirits by defending the importance of journalists. And Ali, a sublime office manager and treatment coordinator at an oral surgery and dental implant center, subscribed to the New York Times.
The News Media Alliance today announced the full speaker line-up at mediaXchange 2017, which will take place April 30 – May 3, 2017 in New Orleans. LA. The event draws hundreds of news media professionals each year to hear from top thought leaders from inside and outside the industry; to exchange ideas and hear insights on revenue and audience growth strategies; and to connect with advertisers and other partners. Speakers will offer their insights and experience, as well as trends and actionable solutions on the most important issues facing the news media today, including digitization, new content distribution platforms, audience engagement and more.
Minutes after the attack in central London last month, news organizations all around the world rolled out their breaking news coverage, booting up live blogs and tweeting out the latest developments. The Times of London, like other outlets, posted a story within 10 to 15 minutes of the 2:40 p.m.
But let’s take a deep breath before condemning programmatic ads. On the one hand, there are some clear problems with how programmatic ads are placed. The industry is rife with complexity. This type of advertising is also quite new, so a lot of the machinery that runs the ad market is still in the works.
Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78 percent to 1 million monthly readers.
Christopher Ali thinks that the doom-and-gloom narrative of newspaper journalism in the digital age is incomplete. In fact, he says, that narrative isn’t even half the story.
Jason Calacanis, the founder of Mahalo and Weblogs Inc., has a new idea for saving journalism, but it’s actually an old idea: Email.
Over the past four years, Calacanis’s latest company Inside has built out a roster of email newsletters, and they’re doing well enough that the company plans to launch one a week this year, for a total of between 60 and 70 newsletters by the end of 2017.