Legacy.com Newspaper Blog
Stay up-to-date with Legacy.com news, updates and resources to help your obituary category succeed
Ecommerce and Obits: A Winning Combination
In today’s ever-changing advertising landscape, where mobile advertising and uniting content and commerce are ongoing areas of focus and opportunity, Legacy has built a unique ecommerce platform that drives revenue. Our ecommerce solutions offer a broad range of...
How the Chicago Tribune Earned Over $49K with Local Spotlight
Summary Legacy’s Funeral Home Local Spotlight (FHLS) provides newspapers with a unique premium feature set for select funeral homes in market. The easy-to-implement program showcases the funeral home’s brand and services in the most relevant place in their community –...
Moderating Comments: Building Connections and Protecting your Brand
Legacy.com is the place where the world pauses to embrace the power of a life well-lived. We believe that a single life story can provide extraordinary inspiration, even after that person has died. So, we champion every life, knowing it can connect us in unexpected,...
Product Update: New Search Page
Last year, we made several design updates to your site. In the next phase of this initiative, we will be updating your search results page. This update gives users a more consistent experience when navigating between your home, browse, and search pages. The previous...
Case Study: Obituaries Behind Paywalls Lose Engagement
Overview Many newspapers implement paywalls to help monetize their digital platforms to protect their content and compensate for the industrywide decline in print subscriptions and advertising revenue. While there is certainly a case for newspapers to use a paywall on...
A Funeral Home Director’s Perspective: Why Local Spotlight Matters
Many people don’t know this about me, but I’m a fourth-generation funeral director and own a funeral home with my twin brother. This experience leaves me uniquely positioned for a career at Legacy where I oversee Newspaper and Funeral Home development. At the heart of...