Legacy.com Newspaper Blog
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How The Press-Enterprise is Growing Obituary Revenue With Obit Ad Campaign
Overview Industry trends show that print notice volume in the obituary category is decreasing year over year. Why? It’s hard to pinpoint one specific reason, but here are a few (of many) contributing factors: Death rates may be down, Facebook/social media, perception...
Obituary Readers by State: Device Type
Legacy partners with over 1,500 newspapers and 4,000 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe. Our large network of partners allows us to analyze industry-wide obituary-related trends and share these findings with our...
Penland Family Funeral Home Increases Exposure by 127% with FHLS
Study Summary Penland Family Funeral Home is a single-location funeral home in Swannanoa, North Carolina, serving the greater Asheville area. The funeral home offers a broad range of personalized services to the families it serves. While Penland Family Funeral Home is...
Obituary Notice Length by State
With more than 1,500 newspaper partners and 3,500 funeral home partners, Legacy.com’s vast database of obituaries gives us unique insight into obituary-related trends across the United States. This month, we’re looking at how the length of obituary differs across the...
Obituary Readers by State: Audience Demographics
At Legacy, we understand the people who visit online obituaries and why. Every day, we look at the demographics of our users to identify areas of opportunity that ultimately lead to site updates and innovations. Our analytics team looked at demographic data by state...
Trends in Funeral Service: Cremation
Cremation has been a hot topic in the funeral profession for years. As more and more families choose cremation over burial as their preferred method of disposition, funeral directors must adapt to changes in consumer behavior. About the Research For this analysis, we...