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By Kim Evenson

Last week, we attended the National Funeral Directors Association International Convention & Expo (NFDA) in Philadelphia. NFDA is the largest funeral home event in the United States, and like all conferences, it is an excellent opportunity to connect and build relationships with funeral homes. It was also our most successful event to date because of a donation and partnership we made with Funeral Service Foundation.

Over the last two years, we’ve learned that Legacy and newspapers are synonymous to many funeral homes. Anything we did was a reflection on our newspaper partners and vice versa. So we are working to strengthen our relationships with funeral homes to benefit all of our partners.

This year, our primary initiative at NFDA was to help the Funeral Service Foundation raise money for its Fund ’45 Initiative. Its goal was to raise $45,000 at the event, and we promised to match donations dollar-for-dollar up to $22,500 – this goal was achieved on the very first day of NFDA thanks to the generosity and support of the funeral service profession. In response, we extended the match to last through the end of the convention, and together we raised nearly $70,000.

The praise we received was incredible. From acknowledgments throughout the conference to heartfelt thanks by individual members, this donation has not only made a positive impact for the Funeral Service Foundation but also our shared reputation in the funeral profession. Building our relationships in the funeral home profession has led to an increased amount of trust and a more collaborative environment to serve our users better.

To funeral directors, Legacy.com has always been a partner of the newspapers. At Legacy, our future vision is to facilitate the strongest ties between newspapers and funeral homes. We are fundamentally stronger together – newspapers are the local destination for information in a community; funeral professionals provide a safe space in the community to gather, grieve, and remember the deceased; and Legacy provides the network to bring the largest audience to all our partners. Legacy’s mission is to help life stories live on so that the memories and connections of our communities may be cherished forever.

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Kim Evenson

Chief Marketing Officer at Legacy.com
Kim Evenson is the Chief Marketing Officer at Legacy.com.

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