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The death of a loved one can often prompt people to start thinking ahead to their own funeral arrangements. As part of our greater initiative to simultaneously drive value for our users and funeral homes, Legacy built a pre-need module into the design of our premiere obituary platform, Next Generation Obituary (NGO). The module, located in the right side-rail of your NGO obituary pages, sends users directly to the funeral home’s pre-planning page to drive funeral homes pre-need leads.

The death of a loved one can often prompt people to start thinking ahead to their own funeral arrangements. As part of our greater initiative to simultaneously drive value for our users and funeral homes, Legacy built a pre-need module into the design of our premiere obituary platform, Next Generation Obituary (NGO). The module, located in the right side-rail of your NGO obituary pages, sends users directly to the funeral home’s pre-planning page to drive funeral homes pre-need leads.

Reinforce the Value of the Newspaper Obituary

For our newspaper partners, the module serves as a great relationship builder between them and their funeral home partners. NGO’s prominent funeral home branding and pre-need module provides a big incentive for funeral homes to send you more obituaries.

By driving value for your funeral homes, you’ll encourage your funeral homes to make you a part of the conversation when they are helping the family members of the deceased make arrangements. NGO offers a lot of benefits and features that can provide a reason for a funeral home to want to place an obituary. Its easy-to-read services column with prominent funeral home branding and links to the funeral home’s website makes NGO very advantageous for funeral homes. And we can prove it.

Real Results: Pre-Need Module Drives Leads

Legacy’s users are interested in pre-planning. In fact, nearly half of the clicks to funeral homes’ websites from Legacy came via the pre-need module.

In a newspaper with over 10,000 obituaries in 2017, on average every obit had:
In a newspaper with over 2,400 obituaries in 2017, on average every obit had:
In a newspaper with over 11,000 obituaries in 2017, on average every obit had:
In a newspaper with over 500 obituaries in 2017, on average every obit had:

 

Ready to Strengthen Funeral Home Relationships and Get More Obituaries?

Share this valuable benefit with your homes. If you’re using our NGO obituary format, make sure your funeral homes are taking advantage of your pre-need module by sending us a list with their pre-planning links to marketing@legacy.com.

Not on Next Generation Obituary yet? We have new value-pricing options that you should know about. Contact us at marketing@legacy.com to learn more.

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Claire McAlpin

Claire is a Marketing Associate at Legacy.com with experience in marketing strategy, experiential marketing, account management and sales.

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