At Legacy, we spend a lot of time getting to know who is visiting our site and how we can best serve them.
Our research shows us that we have two core audience types on our site: “browsers” and “mourners.” Browsers are users who check recent obituaries on a regular basis; mourners are users who visit the site in need of information regarding a specific death. Browsers make up about 46% of our visitors, while mourners represent roughly 54%.
We’ve heard from site visitors that they would like to get all obituaries from a specific newspaper by email. Last fall, we created an opt-in on the browse page that enables subscribers to receive an email with the day’s most recent obituaries.
To participate in this free program, your newspaper needs to opt in, but it is available to everyone. Once you’ve opted in, Legacy will have it turned on within two business days and the list is jointly owned, a benefit for you.
We’re continuing to improve on the program and are excited to share a few updates with you:
Your readers can sign up for the program in two ways: via your opt-in landing page or by a call-to-action on your browse page, where they are already browsing for daily obits. See what the program looks like below.
In the coming months, we’ll be rolling out an embeddable subscription module that you can apply anywhere on your site. To further engage your obituary readers on your site, we’re always working on new ways to drive subscriptions and optimize the user experience.