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Legacy.com & iPublish Collaborate to Grow Obituary Revenue

ObitWriter℠ and Tributes Memorial Print Sections Bring New Life to Obituaries
Feb 26, 2018 – EVANSTON, IL and WESTBOROUGH, MA – Legacy.com, the world’s top destination for people seeking obituaries and funeral service information, and iPublish Media, the newspaper industry leader in self-serve advertising, announced today their collaboration to expand access to two new revenue-driving initiatives for the newspaper customers they serve. Together they are expanding access to Legacy.com’s ObitWriter℠ tool and making iPublish’s special Tributes print sections available to any Legacy.com client.

ObitWriter℠ leverages advanced natural language generation to guide family members though a simple, interactive format that generates a complete, publish-ready custom obituary in minutes. Inclusion in the iPublish self-serve platform makes pricing and placing that obituary in the newspaper easy for funeral directors and families using the portal.

iPublish AdPortal creates beautiful, full-color memorial Tributes sections for newspaper clients. These special monthly or quarterly print sections create significant value at a low cost, adding a color keepsake section with the purchase of the traditional black-and-white obituary placement. High-value advertising positions are recommended to round out the revenue potential of the Tributes section. The partnership with Legacy means that even newspapers that do not license iPublish Ad Portal can take advantage of this revenue driving special section.

“For years, Legacy.com has been best known for helping its newspaper partners bring obituaries to life online in ways that better serve their readership. Today we are proud to be making obituaries easier to write through ObitWriter and working with iPublish to make the Tributes print capability available broadly to all our newspaper partners,” said Stopher Bartol, founder and CEO of Legacy.

“The Tributes print section is a really special family keepsake,” said Andrew Zimmon, iPublish co-founder and VP of Operations. “Working with Legacy.com to bring that product to more markets, and at the same time making the creation and placement of obituaries easier, simply drives more value for our newspaper clients and the families they serve. We are making an impact together in improving the overall health of the obituary category.”

A demo of ObitWriter℠ and the iPublish AdPortal Tributes, as well as sample Tributes sections and more information, will be available at the Legacy.com booth at the Mega Conference Feb. 26-28 in San Diego. For more information on the ObitWriter℠ tool or to try it yourself, go to www.legacy.com/obitwriter.

About Legacy.com

Legacy.com is the global leader in online obituaries with over 44 million visitors a month and ranked as a Top 50 domain in the U.S. by Quantcast. Through the Legacy.com, Tributes.com and Legacy-iA brands, the company provides support and obituary-related services to more than 1,500 newspapers and 4,000 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com’s partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois. Visit <ahref=”http: www.legacy.com”=””>www.legacy.com for more information.

About iPublish Media:

iPublish Media is the industry leader in self-serve advertising. iPublish works with hundreds of media companies every day to process thousands of advertising campaigns. The self-serve advertising platform enables media companies to extend their reach by allowing advertisers to create and buy print and digital advertising campaigns from any device for any vertical on any platform. iPublish helps media companies grow revenue and lower costs by providing an integrated and easy to use self-serve advertising platform that provides the performance and versatility to create and sell any print, digital or social media advertising campaign, for any ad product or platform, 24/7/365.

For more information, contact:
Kim Evenson
Legacy.com
847-492-2113
kevenson@legacy.com

Brian Gorman
iPublish Media
508-439-4004
bgorman@ipublishmedia.com