Legacy Believes in the Power of Newspapers
For almost 20 years, we’ve dedicated ourselves to growing audience and revenue in the obituary category.
Service & Support
Best-in-class support for you and your customers.
117,791+ emails and phone calls answered last year
24/7/365 support for our newspaper partners
6.24 years: average tenure for our customer service team
Best Life Story
Honoring a memory through the obituary and Guest Book.
Tailored to today’s users, Next Generation Obituary offers valuable features for funeral home partners, and was created to make your obituary category succeed. Our moderated Guest Book allows people to share memories, photos and videos of their loved ones.
Engaging and understanding your audience.
We understand who visits online obituaries and why. By knowing our audience and their interests, we can monetize through integrated Ecommerce and Display Advertising that aligns with consumer behavior and engages our different types of users.
Understanding trends to move the category forward.
We’re always testing to adapt to changes in consumer behavior and create the best experience for our full range of visitors while pushing the category forward. Take a look at some of our most recent innovations:
Know & Grow Your Obituary Category
Get your custom market share report
Identify areas of opportunity
Take advantage of our programs to drive additional revenue
Read our blog to get the latest news and updates.
We believe that the more we test, the better: A/B testing allows us to see exactly how a redesign or optimization improves page performance and then lets us quickly roll out changes so your site benefits. Our development team uses a variety of tools to test potential...read more
The death of a loved one, a terminal diagnosis: these can be the most difficult issues anyone will ever face. But your readers are not alone. Legacy offers advice from leading experts, helpful end-of-life information, and grief support groups to help our visitors cope...read more
At Legacy, we spend a lot of time getting to know who is visiting our site and how we can best serve them. Our research shows us that we have two core audience types on our site: “browsers” and “mourners.” Browsers are users who check recent obituaries on a regular...read more